Cold Calling vs Digital Prospecting – Let the Battle Begin!
Are you ready for this? The fight of the century! In the last month, there have been more than 100,000 video views and thousands of comments on LinkedIn debating how sales leaders can best build pipeline with different prospecting methods. Is the phone really dead? Has buyer behavior changed? Is LinkedIn the answer? Can email still be effective? All of these questions plague sales reps and leaders and are debated daily on sales floors across the globe. What is the answer and more importantly what will bring results to solve the biggest challenge in sales – building quality pipeline?
Gabe Larsen, VP of Growth at InsideSales.com has taken the stance that the phone is not dead and reps and companies should continue to use it as a tool in their prospecting arsenal. Mario Martinez Jr, CEO at Vengreso argued the phone has its place but using social tools such as LinkedIn must be included. Is one right and the other wrong? Are they both right or both wrong? The answer must be decided and the winner defined and the only way to do it is battle it out. One expert to another, face-to-face, mano-a-mano.
In this virtual battle, sales leaders will learn:
- The seven methods that must be considered in every prospecting situation
- How leaders can maximize each prospecting method to win
- a digital sales cadence designed to build pipeline and close more deals
This will be a fair fight with no cheap shots below the belt allowed. Watch as the epic match of the century unfolds in the discussion which methodology is best suited to building pipeline in 2018.