How to Run Your Own Prospect Scoring and Cadence Strategy
On average, sales reps make 4.47 attempts to try to reach a decision maker, but that’s usually not enough. Using the optimal cadence can increase your results by up to 110%, according to InsideSales.com Labs research. Learn the latest in split-testing strategies for predictive lead scoring and how to build it and apply it to your team’s cadence or playbook strategy.
In this webinar, you will learn how to:
- Profile Your Target Accounts
- Develop Your Buyer Persona Matrix
- Qualify the Pathway to Power
- Build Your Prospect-Scoring Model
- Run Your Optimal Cadence