The State of Direct Mail: How B2B Leaders Are Utilizing Direct Mail to Win
There is something happening in sales and it’s BIG. It’s not account-based marketing…that’s for marketers. It’s not direct mail… that’s B2C. It’s called high-impact mailers and it’s when sales reps mail a physical item (notes, gifts, etc.) to a prospect or customer to initiate a conversation or build a relationship and it’s completely changing the sales world.
We’ve been tracking this trend for the last six months and we wanted to understand the opinions and perspectives of leaders who may send or receive high-impact mailers so that’s what we did. We have hundreds of leaders who provided feedback and we want to share with you the state of direct mailers. You’re going to love it.
In this webinar you’ll learn:
- The why, what, and how of direct mail
- What leaders recommend for successful strategies and tactics
- Examples of direct mail campaigns that brought big time results