State of Digital Selling with LinkedIn 2019

Our friends at Vengreso surveyed 862 B2B sales professionals across companies spanning professional services, technology, manufacturing, healthcare and financial services about their LinkedIn habits as part of our Digital Selling Benchmark Assessment. They asked respondents 10 questions about their specific behaviors when using the platform. they also asked them to share their LinkedIn Social Selling Index (SSI) score. After combing through our data, there were four key takeaways:

High SSI scores are linked to common behaviors, habits and successful sales results.

Only 27% of survey respondents are using Advanced Search more than 11 times per month.

More than one-third of respondents never share content with their network on LinkedIn.

Nearly 3 in 5 respondents said they do not publish any media (documents, videos, presentations, etc.) on their profile.

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