XANT Announces Integration With SAP Cloud for Customer

XANT, the artificial intelligence (AI) platform for sales and business growth, announced a new integration of its Playbooks for sales platform with the next-generation SAP Cloud for Customer (C4C) CRM.

The integration allows the company to extend its platform’s insights about the selling process to SAP customers. XANT for SAP accelerates pipeline development to increase sales by up to 30 percent with the same AI insights and Collective Intelligence™.

Sellers Need More Than CRM

XANT has long provided users of Salesforce.com, Microsoft Dynamics, and Infor CRM, making it the only platform to offer sales acceleration services for clients on all major CRM platforms.

“To compete and win, sales professionals need far more than just CRM. Sellers need timely actionable insights from AI-powered collective buyer intelligence,” said XANT CEO, Dave Elkington, according to a company press release.

“It’s the unfair advantage our AI system of growth has long provided to users of Salesforce, Microsoft Dynamics, and Infor CRM. And now SAP C4C users can compete using AI-powered buyer intelligence to discover optimal accounts, build more pipeline, and expand the value of deals by almost 85 percent.”

SAP CRM Users Now Have The AI Advantage

SAP Cloud for Customer CRM users can expect to see dramatic sales productivity gains and deal expansion using the Amazon-like B2B sales recommendation engine. With AI-driven insights into XANT’s Collective Intelligence knowledge base of more than 100 million B2B buyer profiles and 120 billion behavioral interactions, sales teams can:

• Optimize ROI from existing CRMs and systems of engagement by uncovering millions in opportunities hidden within unusable data.
• Identify, prioritize, and build new pipeline with greater efficiency, to keep sales representatives focused on achieving the most important KPIs from activities and dials to pipeline contribution and average deal size.
• Prioritize and engage with net new accounts and customers by reaching out with the right message at the right time.

XANT on SAP – Availability

XANT for SAP is now generally available. See how it improves the success of B2B enterprise sales teams in a demo available here.