A Guide To Cold Calling Basics

Cold calling is still an effective way to boost sales for a company. If done right, it has the potential to increase profit and growth. Here’s what you should know about how to utilize cold calling to your advantage.

Cold Calling 101: Basics, Tips, and Tricks

 1. Ten Things You Must Do to Have a Successful Power Hour

So, we’ve all been there. You’re nearing the end of the quarter and you need to quickly round up more sales opportunities for your account executive team. I’m naturally no fan of the end of the quarter mad rush, but sometimes you just need to build pipeline fast. One of the best activities you can do with the sales team is to organize a Power Hour. Click to read Boost Sales At The Last Minute With A Successful Power Hour.

2. 5 Best Practices to Deal with Call Anxiety as a Sales Rep

You’d think with the rise of email, texting, messaging, and chat that the phone would have declined in importance. Yet, it’s become more valuable than ever for sales teams as a way to immediately connect with prospects and customers. But what if making calls causes you anxiety? It’s not an uncommon problem in spite of the stereotype of the ‘extroverted’ sales rep. But there are ways to overcome that innate unease. Click to read Practices to Deal with Call Anxiety.

3. The Anatomy of Successful Cold Calling

Cold calling is not dead yet, and while some are still debating whether it is or not, successful salespeople are finding new clients and adding new business by simply applying some art and science to their cold calls. This year I spoke at XANT’s AI Growth Summit and took apart the cold call, trying to identify the best strategies for contacting leads cold by phone. Click to read The Characteristics of Successful Cold Calling.

4. C-Level Secrets – Tips for Connecting With the Top Brass

“Shoot for the moon. Even if you miss, you’ll land among the stars.” This familiar adage comes from Norman Vincent Peale, and has been used to inspire and motivate people around the world. Why, then, do salespeople seem to shoot for the clouds and land among the trees? Why are so many calls made and emails sent that don’t even attempt to connect with the absolute highest decision maker? Cold calling the CEO is difficult, but not impossible – if you know how to structure your pitch and how to get past gatekeepers. Click to read How to Connect With the Top Brass.

5. Cold Calling the CEO – 7 Tips to Get Your Foot in the Founder’s Door

Cold calling the CEO is the scariest, most intimidating part of sales. In fact, research shows that most sales reps simply shy away from phone calls and prefer to email, because it’s more convenient. Most first contacts happen via email, and most commonly, sales reps will just send one single email before giving up on their targets.

However, cold calling still works, if you do it right. This is what we established after an analysis of 1 million cold calls that showed 6.3% of these calls will lead to a meaningful conversation with a prospect.

But what does it mean, to get cold calling right? Click to read 7 Tips to Get Your Foot in the Founder’s Doors.

With more advanced technology like email and social media, it may seem that cold calling is not as valuable for sales anymore, but this isn’t true. Cold calling is still one of the most direct ways to connect to potential customers and clients. We hope this guide on cold calling has given you an idea of where to start so you too can utilize this strategy in your company.

Do you have questions regarding cold calling? Ask us in the comments section below!

Up Next: Account Management: The Next Business Growth Frontier