XANT VP Gabe Larsen Wins 2018 Utah Business Sales & Marketer of the Year Award

Gabe Larsen, vice president of XANT Labs, is a winner of the Utah Business 2018 Sales & Marketer of the Year (SAMY) Award. The awards recognize excellence in sales and marketing leadership and are organized by the Utah Business Magazine every year.

Outstanding Leadership and Motivation Skills

According to XANT CEO Dave Elkington, Larsen stands out among his peers for his leadership in motivating both employees and other companies in using science to achieve sales numbers they never thought possible.

“Gabe has never been a typical sales person and his achievements show it,” Elkington said, according to a company press release.

“He’s the definition of consultative sales. He has established himself as an industry thought leader, helped set up our strategic sales consulting division, and he’s always working to make prospects and customers better. If Gabe is not involved in closing a deal, he’s doing research and launching yet another study with insights on best practices for the sales industry. The guy is a freaking machine.”

Since joining XANT in 2013, Larsen has managed more than 30 associates and helped more than 200 clients solve their biggest problems in sales. At the same time, he helped XANT achieve double-digit growth. Larsen is also host for the popular Playmakers Podcast, with over 15,000 monthly listeners.

Past Achievements

Prior to XANT, Larsen honed his sales skills by selling 1M, 2M, and 10M dollar deals while working at Accenture, Goldman Sachs and Gallup.

“I love the consultative approach to selling,” Larsen said. “It’s an honor to be recognized, and I look forward to continuing to champion the sales industry and the use of data and science to help reps sell more.”

Larsen was honored Tuesday at an awards presentation at the Grand America Hotel in Salt Lake City.