Customers love personalized pitches. A personalized tone accomplishes two critical things.
First, it shows the customer that you care about who they are as a person, not just as a source of cash. You care so much, in fact, that you set aside a block of time to look into the customer’s wants and needs.
Second, a pitch that is pertinent to them specifically makes a customer’s ears prick up and keeps their attention. This is an especially important point when you’re selling a product that’s not very interesting.