Unraveling the Sales Technology Stack

Companies have made significant investments to date in tools and technologies to enable sales. Usually, the core of this investment is a CRM system deployed with high expectations of streamlined selling and new insights. Unfortunately, CRM systems are rarely fully utilized and often fall short of these expectations. What is needed beyond the CRM to help sales organizations unleash additional sales growth?

In This Episode You’ll Learn:

– What organizations need to think about before they buy technology
– What are optimal sales technologies every company should have
– What mistakes do sales leaders make when buying technology

Links and Resources Related to This Episode:

64: The Harmony Theory: A Marketing and Sales Acceleration Formula w/Dan Murdoch @WorkMarket
53: Unraveling the Sales Stack: What 600 Sales Leaders Say Are Must-Haves
14: Using Sales Operations to Drive Growth and Productivity w/Leaders from Apttus, New Relic, Xactly, and Splunk

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