What Is Cold Calling | Everything You Need To Know

What is cold calling? Today, we feature some resources you can check out if you want to know more about cold calling and how to use it to achieve your sales goals.

What Is Cold Calling?

 1. Email Prospecting vs Cold Calling: What’s Best?

Ever wondered how you should approach your clients — if you should send an email or call them on the phone? Sometimes picking between sales communication methods (email prospecting vs cold calling or even voicemail) is a matter of preference and a subjective choice for sales representatives. However, getting the right sales activity with a lead can make or break your deal. It can’t be left to chance.

Email is currently the industry darling for salesmen, according to a recent study – but it may not always be the best way to go.

2. Cold Calling Still Works – If You Do It Right

Cold calling is one of the scariest, most intimidating part of sales. Millennials, in particular, hate cold calling because they are used to having all the information they need online, at their fingertips. They think it’s useless chatter, it’s bothering the customer and not getting the results. The truth is, cold calling still works, with a conversion rate of 6.3%, and that’s why everybody’s still doing it.

3. Cold Calling the CEO – 7 Tips to Get Your Foot in the Founder’s Door

Cold calling the CEO is the scariest, most intimidating part of sales. In fact, research shows that most sales reps simply shy away from phone calls and prefer to email, because it’s more convenient. Most first contacts happen via email, and most commonly, sales reps will just send one single email before giving up on their targets.

However, cold calling still works, if you do it right. This is what we established after an analysis of 1 million cold calls that showed 6.3% of these calls will lead to a meaningful conversation with a prospect.

But what does it mean, to get cold calling right?

4. Free Download: 3 Cold Calling Templates to Get You That Meeting

Cold calling is a tough job, and most seasoned sales professionals can vouch it’s getting harder today than it ever was. Customers are short on time, impatient, and most of all, they have the power to purchase without the help of a sales person. At XANT, we’ve looked at over one million cold calls to see what are the plays that work to get you the meeting. You can download our free cold calling templates to learn some golden tactics for phone sales.

5. How We Built $1.6m in Pipeline Just By Cold Calling

Cold calling still works, and this was the subject of a heated debate we had with Mario Martinez from Vengreso. During our webinar, we discussed which method is better to build quality pipeline fast: cold calling vs digital prospecting via social media, email or LinkedIn. Things got a bit heated, so we decided to put our cold calling to the test. We wanted to see how many appointments and how much pipeline we can generate by cold-calling using a predictive dialer.

6. Cold Calling vs Digital Prospecting – Let the Battle Begin!

Cold calling vs digital prospecting has long been a debate among sales professionals. If you’re looking to build high-quality pipeline– and build it fast, you need to know what prospecting methods work best. Some say it’s just picking up the phone and cold calling. Others say you need to work with digital sales channels, such as LinkedIn, email or other social media.

7. Cold Calling is NOT Dead: How We Built 1.1M in Pipeline Using the Phone

I’ve been tasked with building $100M in sales pipeline this year. It’s all perspective, but for me and my team, that’s a big number. And I’m not alone in this thinking. Recent research by InsideSales Labs, the research and best practice arm of XANT, showed that the biggest challenge facing sales leaders, behind people issues — was building pipeline. In fact, 62% of leaders say building pipeline is harder than closing pipeline. Read this article to learn more.

8. The Anatomy of Successful Cold Calling

Cold calling is not dead yet, and while some are still debating whether it is or not, successful salespeople are finding new clients and adding new business by simply applying some art and science to their cold calls. This year, I spoke at XANT’s AI Growth Summit and took apart the cold call, trying to identify the best strategies for contacting leads cold by phone.

9. Free eBook Download: Cold calling vs. Digital Prospecting

Cold calling vs digital prospecting is a powerful debate dividing the sales world. Some are looking to old-school cold calling, while others say the modern salesman only needs LinkedIn and digital prospecting to build pipeline.

The truth is, technology has changed the way sales representatives work and reach their quota, but that doesn’t mean cold calling is dead. It just means that sales reps today have more tools in their arsenal to solve the ever complex challenge of building pipeline. Download free eBook here!

10. Ten Things You Must Do to Have a Successful Power Hour

So, we’ve all been there. You’re nearing the end of the quarter and you need to quickly round up more sales opportunities for your account executive team. I’m naturally no fan of the end of the quarter mad rush, but sometimes you just need to build pipeline fast. One of the activities you can do with the sales team is to organize a Power Hour.

Cold calling is still being used in businesses these days because it produces good results time and time again. Even in this digital age where digital sales channels have become a popular choice, cold calling still proves to be effective. We hope this guide has helped you gather some insights about this sales strategy and why you should still consider using it in your business.

Do you have any questions about cold calling? Feel free to ask us in the comments section below!

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