QuickStart
Quickstart leverages Playbooks to build 30% more pipeline
THE CHALLENGE
Poor user experience with previous apps and undefined processes stalled performance.
Quickstart’s sales team faced hurdles in productivity and consistency as reps managed campaigns and other prospecting workflows across countless applications and screens. They did not have a well-defined process or structure for organizing their day or for engaging with customers. Leadership recognized a need to optimize performance and consistently align the business to effective messaging strategies in order to generate revenue growth. But they didn’t know where to start.
THE SOLUTION
Embedded insights with a powerful CRM integration improves the bottom line.
Quickstart initially evaluated Playbooks Intelligent Sales Engagement solution because of its stable and comprehensive integration with Microsoft Dynamics. They quickly found strategic value in the InsideSales Cloud for their entire business. Once they selected InsideSales, senior leaders anticipated a month long roll-out, but within less than a week Playbooks had been deployed and adopted by the entire sales force and the business saw immediate lift to overall productivity. The sales team began weekly collaborative sessions with executives to build strategic engagement plans for different target personas and accounts. Working for the first time within a single dashboard, armed with robust email tracking, prioritized next best actions and flexible Play creation, Quickstart reps were able to quickly deliver direct and meaningful impact to the company’s bottom line.
RESULTS
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20% Lift in Connections
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30% Increase in Pipeline
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40% Increase in Close Rate